LinkedIn Ads MasterClass 2026 - All Campaigns & Features

Launch a single image banner ad by uploading an image and text to promote your product on LinkedIn feeds, targeting audiences to boost engagement and drive traffic to your website.

Explore carousel image ads, a sponsored content format that lets you upload multiple images that users can scroll through, boosting engagement, traffic, and qualified leads on LinkedIn.

Create engaging video ads on the LinkedIn platform to tell your brand story, showcase thought leadership, and share customer success stories, driving traffic and leads.

Explore text ads on the LinkedIn ads platform, featuring headlines, brief descriptions, and imagery. Fine-tune targeting for the right-panel placement beside the feed to boost clicks with promotions and benefits.

Discover how spotlight ads, a desktop-only LinkedIn ad format, target specific members using profile data (photo, company, job title) to personalize feeds on the right, boosting engagement and website traffic.

Explore LinkedIn document ads that share ebooks, case studies, white papers, infographics, and presentations to engage audiences and drive traffic, leads, and sales on LinkedIn.

Learn how conversation ads on the LinkedIn ads platform engage target customers through messaging, offer initial information, invite actions like visiting a website, and generate leads.

Learn how event ads on LinkedIn promote online events, target LinkedIn members in feeds, drive registrations, and use remarketing data to re-engage attendees with products and services.

Explore LinkedIn follower ads that tailor to each member with a profile photo next to your logo and your company name, designed to grow followers and generate leads.

Learn how LinkedIn job ads target top talent, drive clicks to your website, and generate leads by creating dynamic job ads across the LinkedIn ads network in three formats.

Explore LinkedIn ads bidding strategies to optimize campaigns for goals like website conversions, landing page clicks, and impressions, including maximum delivery, cost cap, and manual bidding.

Explore LinkedIn's audience targeting options, including list upload, lookalike audiences, AI-powered predictive audiences, retargeting, third-party audiences via marketing partners, audience attributes, and matched audiences to drive leads.

Learn how to set up location targeting in LinkedIn ads by editing the campaign, using country, state, city, and pincode options, and excluding locations like New Delhi.

Explore LinkedIn ads audience targeting, distinguishing audience attributes from audiences, and leverage location targeting, lists, lookalikes, predictive AI, retargeting, and third-party segments to reach engaged users.

Target LinkedIn ads by building an audience profile using audience attributes across five categories—company, demographics, education, job experience, and interests and traits.

Target and retarget users using matched audiences in the LinkedIn ads stack, by creating audiences from lead gen forms, website visits, events, or uploaded contact lists and timing windows.

Understand LinkedIn ads conversion tracking, set up the site-wide insight tag, enable event and offline conversions, and automate data uploads with marketing partners to measure sales and leads.

Learn to install the LinkedIn insight tag on your website, verify the code with a checker, and create a page-load conversion tied to specific campaigns.

Master event-specific insight tag conversion tracking by installing the LinkedIn insight tag, testing code with a tag checker, and configuring a lead gen conversion with campaign attribution.

Set up LinkedIn insight tag and pixel conversion to track purchases and form submissions, install the tag on your site, test it, and configure attribution and campaign scope.

Discover how LinkedIn retargeting follows website visitors with a remarketing tag and matched audiences, to entice users who interacted with ads, a lead form, or events to click again.

Create a LinkedIn retargeting campaign by building an audience of users who clicked a single image ad within 30 days, link this audience to the campaign, and save the ad.

Create a LinkedIn lead generation campaign by selecting objective, audience, and ad format; build a lead form with privacy policy, then set budget and bidding to go live.

Learn to view leads data for lead gen campaigns in the performance tab, enable the leads column, and download form data as CSV from the assets panel.

Build a dynamic LinkedIn ad campaign by selecting a brand awareness objective and choosing spotlight or follower ads. Configure audiences, budgets, bidding, and ad creative to launch successfully.

Learn to build a carousal image ad campaign on LinkedIn for brand awareness, target audiences, create multi-card ads, set budget and placements, and launch after review.

Learn how to create a LinkedIn conversation ad campaign from setup to publishing, including audience targeting, budget, templates for driving events, and guiding users through conversational flows to drive registrations.